Protect the person.

Device pricing protects the hardware. Endpoint pricing protects the user. Outbound Monitor attributes every outgoing packet to the process and authenticated user that generated it. Exfiltration Shield catches slow-drip data theft coordinated across user sessions. Silicon Wall's user-context tracking surfaces per-user activity from below the OS.

For a small business, endpoint licensing matters most when users share devices. A retail register that sees five cashiers log in during a shift. A shared office workstation. A Citrix or RDS server. One device, five users, five endpoints. Endpoint licensing gives you per-user visibility independent of which machine they happen to be sitting at.